Lazard Capital Markets has named Activision Blizzard as the top technology pick for 2009, beating out Broadcom, Cisco Systems and McAfee.
In a Thursday research note, the investment firm said Activision Blizzard shares, among other picks, are a “relative haven” for investors in the year ahead in light of the economic downturn. The publisher was the only games company listed on Lazard’s top picks list, which includes 13 companies in energy, healthcare, transportation and tech sectors.
“The [Activision Blizzard] shares are attractive based on industry-leading operating margins, a diverse online and offline revenue base, several of the strongest videogame franchises, and a depressed valuation following the recent market downturn.”
Activision Blizzard’s stable of properties includes revenue-generating powerhouses such as Guitar Hero, World of Warcraft and Call of Duty.
“In addition, we believe a robust product road map along with tight expense controls in a stable videogame industry provide visibility for earnings growth in 2009.”
Upcoming titles from Activision Blizzard include StarCraft II, Diablo III and more games in established franchises such as Tony Hawk, Guitar Hero and Call of Duty.
source: edge-online
