Runes of Magic has been enjoying a nice burst of success recently, and as a free-to-play game one of the biggest things that helps it is increased visibility and access to the game's microtransaction system. So it should come has little surprise that Frogster Interactive has teamed up with PlaySpan to start moving branded game cards into 7-Eleven stores, improving both visibility and accessibility in one fell swoop. In addition, Diamonds will be purchasable at PlaySpan's online store, already a hub for several popular free-to-play game currencies.

The game cards, which will come in $10 and $25 denominations, can be redeemed for in-game mounts, enhancements, and other improvements. Overall, this deal will give Runes of Magic a game card presence in over 46 thousand stores inside the US, a high visibility for a fairly young game that's pushing a still-developing business model. And it's certainly not going to hurt that you can pick up some game currency at the same time you grab a soda and one of those little taquito things for a snack on your way home from work.

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Runes of Magic and Playspan team up for game cards originally appeared on Massively on Tue, 17 Nov 2009 21:00:00 EST. Please see our terms for use of feeds.

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