Marketplace traction with the UGC model and the closure of Metaplace
filed in Site on Dec.22, 2009
As you read last night, the UGC (user-generated-content) virtual environment side of Metaplace is shuttering on New Year's Day, 2010, just a scant couple of weeks away.
"The reason?" says company president Koster. "Well, it just hasn't gotten traction."
Nor should it have at this stage, really. Metaplace only went into open beta in May this year, meaning that it is closing before it really launched. We believe that is several years too soon for traction with its (now canceled) model.
Continue reading Marketplace traction with the UGC model and the closure of Metaplace
Filed under: Betas, Business models, Culture, Opinion, MetaPlace, Virtual worlds
Marketplace traction with the UGC model and the closure of Metaplace originally appeared on Massively on Tue, 22 Dec 2009 12:00:00 EST. Please see our terms for use of feeds.
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