While this saying is true for most things in the entertainment industry, it's mandatory for MMOs. A single-player game can make that initial retail box sale and never worry about keeping anyone happy after that, if they don't want to. Sure, most single-player game developers understand that they want their customers to be happy in case there's a sequel or future downloadable content, but for the most part, they can do alright with a relatively low maintenance developer-community relationship.
Of course this isn't true at all for MMOs. The community makes an MMO. You can have the most immersive, gorgeous game with the perfect PvP and roleplaying capacities, but it still needs to appeal directly to a community. It doesn't matter what community, but it just needs to have a role and find that niche with people who are looking for that specific itch to be scratched. This isn't going to happen with advertising alone.
Continue reading The overwhelming power of community
Filed under: Culture, MMO industry, Opinion, Massively meta
The overwhelming power of community originally appeared on Massively on Mon, 04 Jan 2010 13:00:00 EST. Please see our terms for use of feeds.
