One million new adventurers in Dungeons and Dragons Online

For all that the Penny Arcade guys may have made a joke about the old Dungeons and Dragons Online format, there's no disputing that the change to a hybrid free-to-play model has given the game a new lease on life. Groups aren't hard to find; the cities are bustling; and players have great things to say about their hybrid model which allows you to either work for rewards or pay a small fee for the level of content you want. Add to that Turbine's wonderful graphics and passionate devotion to their games -- and player-base -- and you can see why Dungeons and Dragons Online is just getting better.

That's why it should come as no surprise to hear that since relaunching as a hybrid F2P in September, DDO has managed to amass more than 1 million new players who had never played the game before. According to Turbine, there are over twice as many paid subscribers as there were prior to the change. The revenue from DDO store transactions is now also over 500% -- three times the industry standard for similar titles!

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Filed under: Dungeons and Dragons Online, Business models, MMO industry, News items, Free-to-play

One million new adventurers in Dungeons and Dragons Online originally appeared on Massively on Fri, 26 Feb 2010 10:30:00 EST. Please see our terms for use of feeds.

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