Following up on last year's highly rated case study presentation, ApexTwo's Brian Briggs will present a new case study at this year's event based on a recently completed project with Flat World Knowledge, a venture-funded publisher of digital college textbooks. This project featured a cutting-edge, marketing automation (http://apextwo.com/solutions/marketing-automation/) solution that integrated the client website, email delivery platform, and SugarCRM systems into a cohesive lead generation and lead management solution (http://apextwo.com/solutions/website-lead-management-solution/). Eric Frank, CMO and co-founder of Flat World, will join Brian in discussing how this new solution eliminated the need for cold calling. (PRWeb Mar 26, 2010)
Read the full story at http://www.prweb.com/releases/marketing-automation/lead-generation/prweb3791104.htm
