Wait! Before you hit that comment button about the absurdity of the title above, hear me out! A few weeks ago, I stumbled on a video that touched on this very topic, and I felt it was a perfect discussion point for this column. The video is actually titled How World of Warcraft could save your Business and the Economy, and it’s a commentary by John Seely Brown that’s part of a series called Big Think.
What Seely Brown argues is that he’d prefer to hire an expert World of Warcraft player over someone who graduated from Harvard with an MBA, and he goes on to explain why businesses can learn from the way top players and guilds function in game. It might sound crazy, but it’s worth considering, and in this week’s Guild Counsel, we’ll look at the topic both from Brown’s WoW point of view and from a broader view of MMOs in general.